This may get a little personal, but what kind of sales results should I
expect if I am selling stand-alone software on the Internet? I know it
depends on many variables, but overall, what is a reasonable expectation for
sales of a stand-alone application that does what it says it will do?

Is 1 sale a week average? 10 sales per day? Or is it better described as a
percentage of site visitors, say 10%, converted to a sale, so it is all
about traffic?

I want to set realistic expectations on what I do. Is it just a hobby or a
potential supplemental income? What are the experiences of people who have
done this before? Are software sales just a side business for generating
services jobs, the "real" money?


Ken Judkins