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Marketing

2 posts in Commercial ISV's Last posting was on 2010-01-14 22:49:01.0Z
Brad Wery[TeamSybase] Posted on 2010-01-06 17:47:02.0Z
From: "Brad Wery[TeamSybase]" <bradweryatgmail.com>
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Article PK: 104039

So the product has been built, the site is up, but... how to let people
know about it and how to get people to find it on the web.

For those of you who are marketing your software, what strategies did
you use? Word of mouth, Google Ads, Bloggers, the direct approach?

Any thoughts on SEO?

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Dieter Schmerlaib Posted on 2010-01-14 22:49:01.0Z
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On 07-Jan-2010 4:17 AM, Brad Wery[TeamSybase] wrote:
> So the product has been built, the site is up, but... how to let people
> know about it and how to get people to find it on the web.
>
> For those of you who are marketing your software, what strategies did
> you use? Word of mouth, Google Ads, Bloggers, the direct approach?
>
> Any thoughts on SEO?
>

Brad,

I would look for a launch customer (beg,borrow, steal) ensure they are
happy and generate some positive reactions from there in anyway you can
ie work of mouth, industry press, etc etc. It will depend a lot on
the application/solution if it is mass market or niche.
Then use anyone you can to help promote it. Case studies, technology
partners (Sybase ?) etc. I think these days selling software is a really
hard gig, anything you can think of to help give it a try.

As for SEO which I am assuming you mean Search Engine Optimisation I am
a bit cynical about, but it would depend greatly on your market,
competitors and solution. My own opinion is that it would be worth
looking into for a mass market application but less of a focus otherwise.

No harm in trying whatever you think would work for your market and
particular product!
Dieter